Awebly — URL shortening tool

Project Name: Awebly

Client: Utshav Shresthan

Industry: Technology

Location: Nepal

Dates: Nov 2022 - May 2023

Project Manager: Rishikesh Karki

Project Summary:

Awebly is a clone of Bitly, a URL-shortening service. Awebly allows users to shorten long URLs and create custom links. Awebly also provides analytics on link clicks and traffic.

Project Goals:

The goals of this project were to:

• Create a URL-shortening service that is as user-friendly and feature-rich as Bitly.
• Offer a free plan to attract users and generate leads.
• Monetize the service through a premium plan that offers additional features.

Project Scope:

The scope of this project included the following:

• Designing and developing a URL shortening service.
• Integrating the service with Google Analytics.
• Creating a marketing plan to promote the service.

Project Deliverables:

The project deliverables included the following:

• A URL shortening service that is user-friendly and feature-rich.
• A free plan that allows users to shorten up to 100 URLs per month.
• A premium plan that offers additional features, such as analytics, custom domains, and password protection.
• A marketing plan that includes social media, email marketing, and paid advertising.

Project Success:

The project was a success. Awebly was launched on time and within budget. The service has been well-received by users and has generated a significant number of leads. Awebly has also generated revenue through the premium plan.

Project Lessons Learned:

The following lessons were learned during the course of this project:

• It is important to clearly understand the user's needs and goals before beginning a project.
• It is important to communicate regularly with the user throughout the course of a project.
• It is important to be flexible and adaptable during the course of a project.
• It is important to test the service thoroughly before launching it.

Project Recommendations:

The following recommendations are made for future projects:

• It is recommended to create a project plan that outlines the goals, scope, and deliverables of the project.
• It is recommended to create a communication plan that outlines how the user and the project team will communicate with each other.
• It is recommended to create a risk management plan that identifies and mitigates potential risks to the project.
• It is recommended to create a testing plan that outlines how the service will be tested before launch.