This one-month course is designed to introduce beginners to the fundamentals of digital marketing in a logical progression. Students will learn essential concepts and practical skills to create and manage digital marketing campaigns effectively, with a primary focus on Facebook and Instagram ads, while also gaining an overview of PPC ads like Google Ads and Bing Ads.
Welcome to our "Digital Marketing Fundamentals" course, designed to make digital marketing accessible to everyone, even if you're starting from scratch.
Why Choose This Course?
Digital marketing can seem complex, but our beginner-friendly approach breaks it down into manageable steps. Whether you want to boost your business, advance your career, or simply understand the online marketing landscape, this course is your gateway.
In this hands-on course, you'll learn:
- The foundational principles of digital marketing, from understanding its importance to setting clear objectives.
- Practical techniques for optimizing websites, boosting their performance, and enhancing their search engine visibility.
- The art of creating compelling content, engaging with audiences through social media, and harnessing the power of email marketing.
- Strategies for successful advertising on popular platforms like Facebook and Instagram, with a glimpse into Google Ads and Bing Ads.
- Best practices for ensuring the security and maintenance of your digital marketing efforts.
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- The Importance of Digital Marketing
- Digital Marketing Trends
- Setting Marketing Goals and KPIs
- Digital Marketing Channels Overview
Module 2: Website Essentials
- Basics of Website Creation
- Introduction to Content Management Systems (CMS)
- Website Optimization for SEO
- Creating and Managing Website Content
- Website Analytics and Tracking
Module 3: Search Engine Optimization (SEO)
- What is SEO and Why It Matters
- On-Page SEO Techniques
- Off-Page SEO Strategies
- Keyword Research and Analysis
- SEO Best Practices
Module 4: Content Marketing
- Content Marketing Fundamentals
- Content Creation and Planning
- Social Media Content Strategy
- Email Marketing Essentials
- Building Email Lists and Campaigns
Module 5: Social Media Marketing (Focus on Facebook and Instagram Ads)
- Introduction to Social Media Marketing
- Creating and Managing Social Media Profiles
- Social Media Advertising Basics
- Social Media Analytics and Insights
- Social Media Engagement and Community Building
Module 6: Pay-Per-Click (PPC) Advertising Overview
- Introduction to PPC Advertising
- Overview of Google Ads
- Overview of Bing Ads